Overcoming Success: Staying Out of the Entitlement Cycle

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The Silent Thief of Joy

Jurie Kriel

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Entitlement is a subtle but destructive force. It begins as a feeling—a sense that we deserve something, that we have a right to it. Over time, like a disease, it consumes gratitude, leaving us joyless and disconnected. The greatest test of our character is not in failure but in success.


Jesus Himself demonstrated the antidote to entitlement.



Philippians 2:5-7 (NIV)
 
"You should think in the same way Christ Jesus does. In his very nature he was God. But he did not think that being equal with God was something he should hold on to. Instead, he made himself nothing. He took on the very nature of a servant. He was made in human form."



Rule over Robbery

Despite being fully God, Jesus did not deem Himself entitled to the greatest attribute of being God. True authority isn’t found in clinging to what we believe is rightfully ours—it’s found in the willingness to let go. Entitlement tricks us into grasping and holding tight to status, success, or recognition as if they could be stolen from us. But Jesus showed a different way. Though He was fully God, He did not clutch onto His divine status like a trophy to be defended. 

Jesus ruled over entitlement by releasing it. He didn’t need to prove His greatness—He revealed it through humility. In a world that tells us to fight for recognition, Jesus shows us that true significance isn’t found in status, but in surrender. One path leads to self-preservation, entitlement, and stagnation. The other leads to sacrifice, purpose, and impact.



Philippians 2:5-7 (AMPC)
"Let this same attitude and purpose and [humble] mind be in you which was in Christ Jesus... Who, although being essentially one with God... did not think this equality with God was a thing to be eagerly grasped or retained, but stripped Himself... to assume the guise of a servant."

Success bears a choice: will we live for ourselves or for others? Will we grasp onto status, power, and comfort, or will we release them in service of something greater?



The Entitlement Cycle

  1. Survival – Getting by.
  2. Success – Getting on top.
  3. Significance – Making it all matter.

At significance, we face a choice: will we use success to serve, or will we demand that others serve us? This is the moment of divergence, where our heart’s true direction is revealed.


Success will test us in ways failure never will. Living for others will challenge you, and prompt you to give away, and invest. It calls us to gratitude, service, and sacrifice. But letting  entitlement take hold of your heart will lead you down a different road:

  1. Self-Satisfaction – Feeling entitled to comfort, reducing our dependence on God. Without gratitude, you will never have anything, forcing you to take the wrong steps to preserve your comfort above all else. 
  2. Self-Indulgence – Seeking pleasure over holiness. Permitting yourself and running the dangerous narrative: “You deserve this!”. 
  3. Self-Deception – entitled to your own opinion without allowing accountability.Producing a slippery slope of convincing yourself that: “Everybody does it. It is not that bad.”
  4. Self-Destruction – Entitled to give up, lacking discipline, and letting go of priority and commitments. 

Take a moment and ponder the stage of the cycle you may find yourself in . Are you embracing gratitude, or does entitlement sometimes slip in?



The Call to Die to Self

The Greeks who came to Jesus weren’t just travelers; they represented a culture that sought salvation through knowledge. They had status, success, and the means to seek more—but they still lacked what truly mattered. In Bethsaida, where Jesus had performed miracles, fed thousands, and taught the Beatitudes, they came looking for Him. They had reached a point of significance, yet their search revealed a deeper need. Jesus didn’t offer them more knowledge or status—He offered them freedom from the entitlement cycle and a new way to live.



John 12:24-26 (NIV)
 
"Very truly I tell you, unless a kernel of wheat falls to the ground and dies, it remains only a single seed. But if it dies, it produces many seeds. Anyone who loves their life will lose it, while anyone who hates their life in this world will keep it for eternal life. Whoever serves me must follow me; and where I am, my servant also will be. My Father will honor the one who serves me."

Jesus offers a new definition of success: sacrifice that leads to life. He invites us not to grasp at entitlement but to be entitled to gratitude—to lay down our lives for others and find true joy in Him.



Letting Go

The greatest test of success is not in gaining more but in what we are willing to give away. Will we cling to comfort, recognition, and control? Or will we choose the path of Jesus—one of humility, sacrifice, and impact? True greatness is found in service. True joy is found in gratitude. True purpose is found in laying down entitlement and making room for God to move.

What are you holding onto today? What entitlement needs to be surrendered to God?

Jesus wants to free us from the entitlement cycle and redefine our lives through His example. The invitation is clear: "Let this same attitude and purpose and [humble] mind be in you which was in Christ Jesus." (Philippians 2:5 AMPC).



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